Kassy Edwards is an accomplished marketing professional with extensive experience in digital marketing, CRM, and data analytics. Currently serving as a Consultant at Right Side Up and Co-Founder of Drink Rewine, Kassy has previously held senior roles at Sweaty Betty and Ana Luisa, where expertise in global CRM management was demonstrated. Earlier in the career, positions at Logical Position and Elements Brands provided a strong foundation in digital marketing strategies, including SEO and performance analysis. Kassy's academic background includes a Bachelor of Arts in Music Performance from the University of North Carolina at Chapel Hill and a Data Analytics Bootcamp certification from the Trilogy School of Learning Alternatives.
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