Guido Mitchell

Guido Mitchell is an experienced executive currently serving as VP of Commercial at ViCentra since November 2023, leading a global team and driving business success across multiple countries. Previously, Guido held the position of Country Manager for Germany, successfully launching products in a competitive market. As a member of the Board of Advisors for ANSEA, Guido aids healthcare companies in navigating complex systems. Additionally, Guido acts as a startup advisor for Lyfegen, focusing on drug pricing solutions. With a robust background at Roche, roles included General Manager in Canada, overseeing significant profit growth, and various strategic positions in commercial transformation, marketing, and business development. Guido's early career established a foundation in CRM consulting at SAP and strategic business development at BASF. Educational credentials include a Master of Science in Business Administration from the University of Mannheim and executive programs at London Business School.