Callie Fentress

Marketing Coordinator at Kaleido Health Solutions

Callie Fentress has a diverse work experience, beginning with a position as an Ice Cream Scooper at Gelati Celesti in 2017. In 2018, they were a Staff Writer for the Collegiate Times. Callie was President of Lambda Pi Eta in 2019 and also held roles as an Ambassador for the Moss Arts Center, Digital Account Executive for PRSSA at Virginia Tech, and Marketing and Event Planning Intern for The Blacksburg Partnership that same year. In 2020, they were Vice President of Social Media for the American Marketing Association at Virginia Tech and a Social Media Marketing Intern for We Give A Share. In 2021, they began their current role as a Social Media + Marketing Coordinator at Black Wednesday, where they have developed editorial plans, written creative copy, and managed content production, scheduling, and posting to meet clients' strategic marketing goals. Her performance through April 2022 has included generating more than 4.6 million lifetime impressions across clients, attracting more than 6,800 new followers of clients' social media pages, achieving month-over-month gains of up to 200,000 impressions, and delivering engagement rates of up to 10%. Callie is currently employed at Kaleido Health Solutions, Inc. as a Marketing Coordinator.

Callie Fentress obtained their High School Diploma from James River High School in 2017. Callie then attended Virginia Tech and received their Bachelor's degree in Public Relations, Advertising, and Applied Communication in 2021. In 2021, they obtained their HubSpot certification in Inbound Marketing and Email Marketing. In 2020, they obtained their Cvent Certified certification from Cvent. In 2022, they obtained their Iterable Foundations Certified certification from Iterable. Callie also holds a Certificate in Principles of Public Relations from the Universal Accreditation Board.

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