Kaliber Interactive
Michel de Kruijff is a Brand Strategist at Kaliber Interactive with extensive experience in brand management and marketing. With a background working with various well-known companies such as Royal Swinkels Family Brewers, Anheuser-Busch InBev, Colgate Palmolive, and PepsiCo, Michel has been involved in successful brand campaigns and activations throughout their career. Holding a Master of Science in Marketing Management from Erasmus University Rotterdam, Michel is a seasoned professional in the field of brand strategy, reputation management, and PR.
Kaliber Interactive
We are Kaliber. Call us a digital agency, an advertising agency, a design and innovation agency or a technology agency. Frankly, we are all of those. We create what we call intensive interaction, interaction between people and brands beyond the boundaries of a screen. We combine strategy, creativity and technology to solve the most diverse issues. Because we are here to create valuable solutions. We want to make people feel something, encourage them to take action. That is only possible if you bring the message in the right way and touch people in the head, but especially in the heart. The result is intensive interaction that makes people and brands fall in love with each other. In a rapidly changing world, we offer brands competitive advantage. We combine our future focussed vision with common sense. We know what is possible, but especially what works. Our work is recognized with nominations and prizes at SpinAwards, Dutch Interactive Awards, SJP, Grand Prix Content Marketing, Eurobest, Lovie Awards, Epica, Pixel Awards, ADCN and Werf &. We work for clients such as: KLM, Rodenbach, Bavaria, VodafoneZiggo, Jumbo, bol.com, Lightyear, ICM, NN Group, Rabobank, Adyen, Mollie, Movir, Alliander, Spoorwegmuseum, Nijntje Museum, Centraal Museum, SAN Accent, FrieslandCampina, Koninklijke Notariële Beroepsorganisatie and Het Nederlands Veteraneninstituut. Kaliber. Making sense for future proof brands.