Natalija Karavajeva

Natalija Karavajeva is an experienced professional in digital commerce and CRM operations, currently serving as the Head of Digital Commerce at Kamal Osman Jamjoom since August 2017. In this role, Natalija oversees the CRM and marketing strategies for three clothing brands across the GCC, focusing on brand loyalty and customer retention. Previous experience includes a position as a CRM Executive at Chalhoub Group, where collaboration across various departments was key, and an internship as an Assistant Relationship Manager at HSBC France, which involved managing a commercial client portfolio. Educational qualifications include a Master’s degree in Marketing of Luxury Goods from Sciences Po and a training course in Digital Marketing from AstroLabs.