Shirin Bradfield

Shirin Bradfield is currently the Head of Digital at Kami, where they focus on developing user-centric, data-driven solutions. With over seven years of experience in marketing and product management, Shirin previously held roles such as Head of Growth and Self Service at Optimal Workshop, where they led a team to enhance user acquisition and retention. They also served as a Product Manager - Growth, launching features that boosted user engagement. Shirin holds a Bachelor of Commerce (BComHons) in Marketing and Psychology from Victoria University of Wellington, where they graduated with First Class Honours and received the Marketing Association Award for Marketing Excellence.