Kampgrounds of America, Inc.
Toby O'Rourke's work experience begins in 2000 as a Programmer Analyst for Montana State Fund. Toby then worked as a Consultant at Deloitte Consulting, specializing in technology integration and working with clients in various industries. In 2004, they joined STA Group as a Senior Business Architect, assisting clients in developing and utilizing business architecture. O'Rourke joined Sara Lee Corporation in 2007 as an Assistant Brand Manager, supporting marketing activities for Hillshire Farm Smoked Sausage and Entertaining categories. In 2008, they joined WhiteWave Foods as an Associate Brand Manager and later became the Digital Marketing Manager, overseeing digital strategies for the company's brands. O'Rourke joined Kampgrounds of America, Inc. in 2011, starting as the Director of Digital Marketing and later progressing to Vice President, Senior Vice President, and President. In their current role as President and CEO, they lead the world's largest network of campgrounds and is responsible for franchise operations, brand marketing, and overall company strategy.
Toby O'Rourke pursued their education at Northwestern University - Kellogg School of Management from 2006 to 2008, where they obtained an MBA degree. Toby'sfield of study during their time at Kellogg focused on Marketing, Strategy, Entrepreneurship & Innovation.
Prior to that, Toby O'Rourke attended the University of Notre Dame from 1996 to 2000, where they earned a BA degree. Toby'sfield of study at Notre Dame was a combination of Computer Applications and Government.
In addition to their formal education, Toby O'Rourke also completed the Birthing of Giants Fellowship Program, earning a certification in October 2019 from the Birthing of Giants Fellowship Program.
Kampgrounds of America, Inc.
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Kampgrounds of America Inc. (KOA) is the world’s largest family camping company, helping family and friends enjoy the great outdoors for 55 years. Founded in 1962, our franchising company has more than 500 campground locations across North America, and each year is nationally recognized for our work in public relations, marketing and franchise satisfaction. From our humble beginnings on the banks of the Yellowstone River in Billings, Montana, KOA has become an iconic brand throughout the U.S. and Canada. Our “Yellow Sign” acts as a beacon of fun and relaxation for campers, and a badge of honor for our employees. We value hospitality, the great outdoors and the people and places that make our company great. Camping has come a along way since the early days of canvass tents and rustic roadside camps. The team at Kampgrounds of America prides itself on constant innovation - bringing new technologies, advanced guest service training and luxury accommodations to camping in order to dial up the outdoor experience for our guests. Whether introducing Deluxe Cabins to building proprietary reservation technology, KOA is leading innovation in the outdoor hospitality industry. Our strategic thinking and business decisions are driven by data and research. Furthermore, we are committed to reducing our environmental footprint, promoting our Kamp Green program to help our franchisees keep the great outdoors great, for generations to come. KOA offers employment opportunities in both our corporate operation - still headquartered in Blllings, Montana - and our various franchise locations. For more information on Kampgrounds of America Inc., in general, visit koa.com or our pressroom at koapressroom.com, follow us on Facebook at Facebook.com/koacampgrounds, visit our blog at blog.koa.com. For specific information on employment opportunities at a KOA campground, visit workatkoa.com.