Shawna maintains over 20 years of experience in Hospitality Revenue Management at both the property level and with multi-property portfolios. Shawna moved from single property Revenue Management early on to multiple asset oversight with a large Hotel Management Company based in Maryland. After advancing to Regional Revenue Manager, overseeing 10 hotel assets across several brands, she was recruited by Maryland based CHA Management. In this capacity, she served as Corporate Director of Revenue, responsible for their 17 hotel properties from Vermont to Colorado. Shawna was a co-founder at INNovative Hotels, assisting in growing the company to servicing 34 hotels across many different brands and markets. Her strong analytical ability, combined with knowledge of hotel sales, operations and reservation systems, assist in driving top-line revenues and increasing overall market penetration at each property. She is a Marriott and Hilton certified Revenue Manager and maintains intimate knowledge of the Marriott, Hilton, IHG, Starwood, Choice and Best Western systems, allowing her to maximize franchise contribution and generate competitive price positioning in volatile markets.
Current role