Alistair Ian Nel

Alistair Ian Nel is a seasoned professional in business development with extensive experience in market research and strategic marketing. Currently serving as Senior Director of Business Development at Kantar since April 2023, Alistair has held various leadership roles, including Business Development Director at Landor & Fitch and Director of Global Business Development at Bulbshare. Prior roles at Kantar included Senior Director and Business Development Director, along with experience as Client Manager at Insights by Kantar and Senior Product Manager at GfK. As the founder and Managing Director of One Dynamic Solution, Alistair established a research house focused on consumer insights for tailored marketing solutions. Additionally, Alistair has prior roles in market research and data management at Millward Brown and Freshly Ground Insights. Alistair's educational background includes degrees in Applied Psychology from the University of Johannesburg and a certificate in Computer Systems Analysis. Continuing professional development is pursued through membership in The Market Research Society.