Amanda Adams is a Consumer Insights Director with over 14 years of experience in market research, consumer insight, and brand strategy, specializing in both global and domestic markets. Currently serving as Vice President at Kantar, Amanda leverages a strong background in behavioral science and data analysis to drive brand growth and innovation. Previously, at Conagra Brands, Amanda led insights teams and developed comprehensive strategies for a diverse portfolio, significantly contributing to revenue and brand development. Educated at Bournemouth University with a BA (Hons) in Business Studies with Marketing, Amanda is known for building high-performing teams and cultivating successful partnerships within dynamic environments.
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