Marion Tangassi is a seasoned professional with over 20 years of experience in marketing research and more than 12 years in sales, currently serving as the VP of Business Development Insights Mexico at Kantar since August 2017. Tangassi has a proven track record of driving growth for brands and clients, evidenced by a remarkable 109% financial growth and a 17-point increase in customer satisfaction in 2022-2023. Prior to Kantar, Tangassi held various positions at Millward Brown, including Business Development Director, where successful sales strategy development and execution led to sustainable financial growth. Educational credentials include an MSc in Marketing and a BSc in Business Administration from Instituto Tecnológico Autónomo de México.
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