Michael Major

Michael Major is an accomplished professional with extensive experience in omnichannel strategy, eCommerce activation, and analytical insights across multiple industries. Currently serving as Director of Omnichannel Strategy & Consulting at Kantar since May 2022, Michael previously held key roles at Bayer, including Lead of eCommerce Category Activation, where significant contributions to $132M eCommerce sales growth were made by developing multi-year brand strategies and digital marketing initiatives. Earlier experiences include strategic consultancy at IRI, providing insights to support $3B in sales, and a variety of analytical and managerial positions at Novartis Consumer Health and Medco. Michael holds a Master's degree in Information Systems from Stevens Institute of Technology and a Bachelor's degree in Finance from Kean University.