Nermeen Bedeir

Nermeen Bedeir is a managing director at Kantar Insights in Egypt, with over two decades of experience in the MEA market. Previously, Nermeen held positions as Client Service Director and Chief Client Officer, North Africa at Kantar, where they contributed significantly to driving business results through exceptional service and strategic insight. Nermeen's expertise spans various sectors, including FMCG, telecoms, and banking, and they are known for transforming consumer insights into actionable strategies for growth. They earned a Bachelor of Arts in Journalism and Mass Communication from The American University in Cairo, complemented by minors in Economics and Computer Science.