Ola Zayed

Ola Zayed is an experienced Client Director specializing in qualitative research, currently at Kantar since January 2018. Previous roles include Associate Director at Populus, where Ola managed foundational pieces for behavioral change strategies, and Strategic Account Manager at Brand Dynamics Ltd, directing qualitative teams for high-profile clients like Unilever. As a Strategist at Fresh Squeezed Ideas, Ola led complex studies for major brands such as Mondelez and Johnson & Johnson. With a strong background as a Research Manager at Ipsos and a Manager of Consumer Research at The Nielsen Company, Ola has effectively built client relationships and developed team capabilities throughout a notable career in qualitative research, beginning with training at Global Strategic Consultants. Ola holds a Bachelor of Business Administration in Marketing from The American University in Cairo.