Patrick Pfefferkorn has extensive experience in market research and business development, currently serving as a Director at Kantar since January 2014, where responsibilities include leading financial services, insurance, and energy sectors, as well as heading the Client Service Department. Prior roles at Kantar include Associate Director and Manager, focusing on technology-enabled qualitative market research and client consulting. Patrick’s earlier experience includes project management positions at Happy Thinking People and freelance roles at GP Forschungsgruppe and bifa Umweltinstitut, contributing to trend reports, database maintenance, and social media research. Patrick began a career in research through internships and student assistant roles, culminating in a Master’s degree in Political Science from Ludwig-Maximilians-Universität München.
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