Paul McClean

Paul McClean serves as the Senior Vice President and Global Client Partner for Kantar’s Coca-Cola partnership since January 2008, overseeing the adoption of Kantar as the primary global creative development research partner for Coca-Cola across over 100 countries. Key achievements include enhancing creative quality by 25% within the Coca-Cola system and increasing adherence to airing standards. Prior to Kantar, Paul held senior roles at Millward Brown Group and Millward Brown UK Limited, focusing on brand and communications strategy for diverse industries and managing significant revenue. Early career experience includes research roles at Research Surveys of Great Britain and Institut Proscop. Paul holds a Bachelor's degree in French and Marketing from Lancaster University.