Peter Aitken is a Senior Director and the Head of Customer Strategy and Insights at Kantar, where they support a team of customer experience professionals in delivering impactful work for clients. With 16 years of experience in managing strategic and operational consulting projects, they have developed expertise in brand and marketing, experience design, and customer research. Previously, Peter held various roles at Accenture, focusing on data-driven customer experience and marketing strategies for industries such as financial services and consumer technology. Their work at Kantar earned the team the award for Best Use of Customer Insight from the Institute for Customer Service in 2024.
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