Puleen Gupta

Puleen Gupta is a Senior Consultant in Data Strategy and Engineering at Kantar, specializing in Marketing Mix Modeling within the CPG domain using advanced machine learning and statistical tools. Prior experience includes serving as a Senior Business Analyst at Adcuratio Media Inc., where process modeling and requirement elicitation were performed, and as a Business Analyst at Nielsen, managing FMCG category databases. Early roles include a Data Analyst position at M-TAXI, utilizing data analytics for business expansion and rider retention, and a Software Developer role at Linux World, where a customized GUI application was developed for server management. Puleen holds an MBA in Business Intelligence and Analytics from SVKM's Narsee Monjee Institute of Management Studies and a BTech in Computer Science from Mukesh Patel School of Technology Management and Engineering.