Roberto Zenil

Roberto Zenil is a seasoned marketing professional with extensive experience in brand equity and communication strategies. Currently serving as a Director at Kantar since January 2012, Roberto has held multiple leadership roles within the company, including Associate Director and Senior Account Director, where a strong focus has been on utilizing quantitative, digital, and artificial intelligence methodologies to enhance client performance. Previous roles include Account Insight Manager and Senior Account Researcher, highlighting capabilities in project design and analysis. Prior to Kantar, Roberto worked at Mane as a market researcher and at Quala Alimentos as a market research advisor, contributing to strategic planning and successful marketing campaigns. Roberto holds a degree in Marketing from Instituto Tecnologico de Monterrey Campus Queretaro.