William Yu is an experienced Product Manager specializing in market research and intelligence within the automotive and FMCG sectors across APAC markets. They have a demonstrated history of successfully planning and conducting comprehensive market research projects, contributing to significant brand strategy and campaign implementations. Currently serving as an Account Director at 凯度 since 2021, they effectively manage research and analysis for key clients. Previously, they held positions at Nielsen and SAIC MOTOR INTERNATIONAL CO LTD, where they actively supported business growth and brand awareness through targeted research initiatives. William holds a Master’s degree in International Trade from Shanghai University of Finance and Economics.
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