Evyn Williams

Evyn Williams serves as the Director of Product Marketing for North America at Kaplan since September 2021, where responsibilities include defining vision and strategy for emerging product areas, optimizing product strategy for digital channels, and launching new products. Previously, Evyn held the position of Digital Marketing Director at Kaplan Test Prep from August 2017 to January 2019, executing B2C acquisition and retention strategies while managing a multi-million dollar marketing budget. Prior experience at Manhattan Prep included serving as Director of Marketing, where Evyn was instrumental in founding the marketing team for a successful education technology start-up, and earlier roles as Associate Director of Marketing, Senior Manager of Marketing, and Associate Manager of Marketing. Evyn holds a Bachelor of Arts degree in History from Northwestern University and has studied at the Università degli Studi di Verona.