Zach Muha

Zach Muha is a seasoned digital marketing professional with extensive experience in driving strategy and optimization for major clients within Kaplan, including Purdue Global and Kaplan Exam Prep. As the Vice President of Digital Marketing at Kaplan since March 2021, Zach leads a team focused on digital strategy across various channels, manages significant budgets, and collaborates with internal teams to support diverse business needs. Prior to this role, Zach served as Digital Marketing Director at Kaplan Higher Education, where a full-funnel marketing strategy was established and budget transitions implemented for improved efficiency. Previous roles at YouFit Gyms and Office Depot encompassed comprehensive digital marketing responsibilities, including SEM, SEO, and programmatic display, contributing to significant growth in sales and engagement. Zach holds an MBA from the University of Florida and a Bachelor of Science in Marketing from Palm Beach Atlantic University.