Fernanda Naresi

Trade Marketing Coordinator at Kärcher Brasil

Fernanda Naresi is an experienced professional in digital and trade marketing, currently serving as Trade Marketing Coordinator at Kärcher Brasil since July 2022. Prior roles at Kärcher included Trade Marketing Specialist and Senior Digital Trade Marketing Analyst, focusing on advertising initiatives, sell-out management, and KPI analysis. Previously, Fernanda worked as Senior E-commerce Analyst and E-commerce Analyst at Omron Healthcare Brasil, contributing to strategic planning and management of the ecommerce platform. Early career experiences include positions at Subway® Australia, Hurricane's Grill, and Agência Social Tag, where Fernanda coordinated digital marketing efforts and managed customer service operations. Fernanda holds a Bachelor's degree in Marketing and Advertising from Universidade Presbiteriana Mackenzie and has completed several certificates in leadership, management, and business.

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