KWG
Lauren Houck is currently the Associate Director of Performance Media at KWG, where Lauren has been since October 2022. Prior to this, Lauren held roles at Quigley from August 2019 to October 2022, starting as a Buyer in Media Investment and working their way up to Supervisor. Before Quigley, Lauren worked at Pathway Group LLC from November 2015 to August 2019, initially as an Investment Assistant and eventually as a Negotiator. Lauren also gained experience as a Marketing/Communications Department Intern at Fairfield University from January 2015 to April 2015. Lauren graduated from Fairfield University in 2015 with a Bachelor of Arts and Sciences in English and Educational Studies.
KWG
When you’re not satisfied with how your category defines itself, you redefine it. KWG is a communications agency. You probably haven’t met anyone like us. We define our success solely on our clients’ business results. How do we succeed? By asking tough questions and digging into what keeps our clients up at night. Mining for insights others might pass over. We look at the world as moments of impact. To plan smarter. Spot opportunities to make a brand budget work harder. And to speak to consumers choicefully and authentically. We respect data, the right data, to help us learn and react. Our analytics harnesses decades of actionable insights to help propel brands forward. That’s what we mean by measurably deeper connections.