Alexa Harnett

Alexa Harnett has over 20 years of experience in marketing and public relations. Alexa is currently working as the Vice President of Marketing & Public Relations at Karma Automotive since December 2023. Prior to this, they served as the Head of Marketing at Maserati from February 2022 to July 2023, where they achieved year-on-year sales growth and exceeded margin targets. Before Maserati, they were the Head of Marketing at Aston Martin Lagonda Ltd from January 2019 to February 2022, where they successfully elevated Aston Martin as a respected ultra luxury brand. Alexa also has extensive experience in the automotive industry, having worked at Mercedes-Benz USA, where they held various roles, including Marketing Communications Department Manager and Regional Marketing Manager. Alexa started their career in marketing and public relations at renowned companies such as GMR Marketing, The Body Shop, and Louis Vuitton. Alexa is an accomplished professional with a strong track record in driving brand awareness, sales growth, and developing integrated marketing campaigns.

Alexa Harnett graduated from Santa Clara University with a BSC degree in Marketing, studying from 1992 to 1996.