Lisa Therron

Lisa Therron has held several positions in the marketing field since 2005. In 2005, they were a Relationship Manager for GE Money, where they managed key strategic accounts with Porsche, Wal-Mart, and Sam's Club. Lisa was also the New Product/Retention Marketing Manager, conceptualizing new products, vetting out market viability, and developing product build and go-to-market strategies. In 2007, they became a Senior Strategic Account Manager for LexisNexis Risk Solutions, providing a single point of contact for Deloitte, Ernst & Young, Ameriprise, State Farm, and United Healthcare Group. In 2012, they were a Marketing Strategy Consultant for Harley-Davidson Financial Services, directing the strategy setting and execution of a two-year new product development initiative. From 2014 to 2017, they were the Marketing Leader for Wheaton College's Outdoor Center for Leadership Development, producing $3M annually in revenues through high impact marketing campaigns. From 2019 to 2021, they were the Vice President of Marketing for Perfect Aire, LLC, delivering thought leadership for all marketing functions for over 30% growth in YOY revenue growth. Currently, they are the Director B2C Marketing for Katapult, optimizing B2C promotional campaigns and tests for seasonal holidays and key events, and building brand awareness and consumer engagement.

Lisa Therron holds a BBA in Marketing and International Business from The University of Texas at Austin. Lisa has also obtained two certifications from LinkedIn: GDPR Compliance: Essential Training in June 2021 and Jodi Glickman on Pitching Yourself in November 2020.