Caitlin Demko

Caitlin Demko is the Marketing Director at Katon Direct. Caitlin previously served as Marketing Manager at Exela Technologies from January 2017 to January 2019. In this role, they managed a team of graphic designers, content writers, event specialists and marketing specialists.

Under their content marketing initiatives, they developed and managed digital quarterly client facing publication that increased viewership of company materials by over 50% and increased the average time viewers spent reviewing company materials by over 300%. Caitlin also wrote and produced a wide range of videos that drove sales and increased brand awareness, including a commercial aired on live television that received over 20,000 views and a series of three videos articulating the “future of mail” as part of a presentation to win over $82M in business from a major technology company.

Caitlin also has significant experience in proposal writing, developing and writing business proposals that earned over $200M in new and continued business services for clients including Fortune 100 companies, top U.S. Banks, top pharmaceutical companies and Am Law 100 firms (most notable deal generated approximately $100M in new revenue).

In addition, they have developed B2B campaigns by working closely with senior leadership, strategy team and subject matter experts within consumer manufacturing, healthcare, financial, technology and legal industries; generated exposure for Exela by developing marketing materials displayed at the Nasdaq Market Bell Ceremony in New York’s Time Square that was aired on networks such as CNBC, Bloomberg TV and Fox Business News which reached millions of viewers worldwide.

Finally, they have also developed enterprise wide brand consistency through developing and distributing content style guide, design style guide, PowerPoint templates, word templates and other materials. Caitlin has also managed planning and campaigns for approximately 40 annual company events.

Caitlin Demko attended Bates College for their Bachelor of Arts, where they studied Political Science and Theirtory. Caitlin then went on to Maurice A. Deane School of Law at Hofstra University for their Juris Doctor.

Ilir Sabovic - Digital Marketing Specialist, Geissy Bitencourt - Digital Marketing Specialist report to Caitlin Demko. Caitlin Demko works with Harvey Hao - Data Analyst, Megan Smith - Account Manager, and Alex VanLaningham - VP, Product. Caitlin Demko reports to Richard Kaskel, Managing Partner.