Desislava Petrovska

Desislava Petrovska's work experience includes starting in 2016 as a Market Researcher at Pragmatica Marketing Research Agency. Desislava then moved on to Kaufland Bulgaria, where they held various roles such as Senior Market Research Specialist, Head of Business Intelligence, Head of CRM, and currently serves as the Head of CRM & Business Intelligence since August 2023.

Desislava Petrovska completed their education as follows:

- Desislava earned a Bachelor's degree in Sociology from Sofia University St. Kliment Ohridski in the years 2013-2017.

- Then, they pursued further studies and received a Bachelor's degree in Sociology from Bielefeld University in 2016-2017.

- Desislava continued their education and obtained a Master's degree in Brand Management from New Bulgarian University in the years 2017-2019.

- Additionally, they pursued a Master's degree in Marken- und Medienmanagement from Technical University of Applied Sciences Würzburg-Schweinfurt (THWS) from 2018 to 2019.

- Apart from their academic qualifications, Desislava Petrovska also acquired certifications in Category Management from GS1 Germany GmbH and TestDaF from Goethe-Institut Bulgarien. The specific dates of obtaining these certifications are not provided.