Annika Metsala

Annika Metsala is an experienced marketing professional with a diverse background in various leadership roles. Currently serving as the Head of Marketing at KAUPMEES & KO AS since December 2022, Annika previously held the position of Marketing Manager at Softrend from November 2021 to November 2022 and was the Marketing Manager of New Services at Eesti Energia from October 2020 to October 2021. Annika also led marketing efforts at the Puppet Theatre and Museum of Puppetry Arts NUKU from March 2014 to April 2019 and worked as a Project Manager and Coordinator at the Estonian Chamber of Commerce and Industry from August 2009 to March 2014. Early in the career, Annika held the role of Advertising Manager at ES Sadolin AS / Akzo Nobel from September 2002 to July 2009 and was a Project Manager at Concerto Grosso AS from April 2000 to July 2002. Annika holds a Master's degree in Marketing/Management from the University of Tartu and a Master's degree in Musicology from the Estonian Academy of Music and Theatre.