Zara S.

Zara S. is a seasoned Social Media and AI Consultant with extensive experience in developing customized AI-powered social media strategies for businesses across various industries. Zara's career includes significant roles at Glasgow Caledonian University, where contributions as a Brand Content Producer and Social Media Lead involved crafting targeted content and implementing comprehensive social media strategies, particularly during the COVID crisis. At Dog Digital, Zara served as Senior Social Media Manager, leading the strategic direction for the luxury brand The Macallan. Additional experience encompasses roles as Film Video Editor at Grafx Media and ongoing positions as Social Media Consultant at 448 Studio and Brand and Digital Engagement Lead at Forumm, further solidifying expertise in social media strategy. Currently, Zara serves as a Social Media Strategist for KAUST, focusing on global branding and communications.