Victoria Melo

Victoria Melo is an experienced marketing professional currently serving as Especialista de Marketing at Kavak.com since April 2022. Responsibilities include managing budget and marketing funds, implementing paid media strategies, overseeing CRM campaigns, and optimizing performance campaigns across various platforms. Previous roles at Wieden+Kennedy São Paulo and Publicis Brasil involved media planning, optimization of social media campaigns, and budget control for high-profile clients such as Uber and TikTok. Victoria holds a Bachelor's degree in Advertising from Universidade Anhembi Morumbi, completed in 2020.