Shereen Besselle

Shereen Besselle currently serves as the Director of Marketing for the Americas at KAYALI, starting in September 2025. Prior to this role, Shereen held the position of Director Integrated Marketing at Ulta Beauty from January 2024 to August 2025, where notable achievements included leading a successful holiday campaign and developing an equity platform campaign that received recognition as WWD’s “Purposeful Initiative of the Year.” Earlier experience includes Director Retail Marketing at Orveon Global, overseeing marketing for brands like Laura Mercier, BareMinerals, and Buxom, and Director Trade Marketing at L'Oréal, managing a $450M partnership with Sephora. A background at Sephora included various senior marketing managerial roles focused on fragrance and color categories, as well as experience in trade marketing at PepsiCo. Shereen's educational background includes a BSc in Organizational Behavior and a diploma in Marketing from George Brown College.