Carlos Anguizola

Carlos Anguizola has a diverse work experience in marketing and brand management. Carlos is currently serving as the Director of Marketing at Kayem Foods, Inc. Carlos also founded and served as the Principal at Altillo Marketing Advisors. Previously, they worked at Wellness Pet Company as the Director of Brand Management - New Platforms, where they successfully led the brand's expansion into high-growth segments.

Before Wellness Pet Company, Carlos held the position of Director of Marketing & Innovation at Darigold, where they played a crucial role in the expansion of Darigold FIT ultra-filtered milk and the development of a new creative campaign for the brand. Prior to that, they worked as a Senior Marketing Manager at Darigold, where they led the successful launch and growth of Darigold Farmer's Reserve Butter and doubled the size of the retail cheese business.

Carlos also gained valuable experience at Starbucks, where they served as a Senior Brand Manager in various roles, including Global Strategic Marketing & Innovation, Marketing Director for Tea brands, and Senior Brand Manager for Bottled Frappuccino. During their time at Starbucks, they led strategic initiatives, launched new products, and drove growth in operating income.

Before Starbucks, Carlos worked at Dr Pepper Snapple Group as a Brand Manager for Snapple Innovation, Sunkist Soda, and Mott's Juice. Carlos successfully launched new products and achieved significant volume growth.

Carlos began their career at Kimberly-Clark, where they served as a Senior Associate Brand Manager for Huggies Little Swimmers and Pull-Ups, as well as an Associate Brand Manager for Huggies Baby Wipes & Toiletries. Carlos played a key role in product development, brand re-launches, and market strategies for the baby care category.

Prior to Kimberly-Clark, Carlos gained experience as an Intern in Marketing at Hasbro, where they worked on pricing strategies and channel strategies for the Star Wars brand. Carlos also worked as a Research Associate at Current Analysis, where they authored competitive intelligence reports and developed product comparisons.

Overall, Carlos Anguizola has a proven track record of driving growth, launching successful products, and leading teams in the marketing and brand management field.

Carlos Anguizola earned a Bachelor of Science degree in Social Policy and Political Science from Northwestern University in 1998. Carlos later pursued their Master of Business Administration (MBA) from the University of Virginia Darden School of Business, completing it in 2004.