Lauren Sides

Lauren Sides has a diverse work experience in marketing and brand consultancy. Lauren served as a Senior Director of Regional Marketing at KB Home, where they defined and implemented innovative marketing strategies for growth and customer relationships. Prior to that, they worked as a Brand & Marketing Consultant for various clients. Lauren also served as a Senior Marketing Manager at Hedley & Bennett, where they achieved a significant growth in e-commerce. Lauren Sides began their career as a Marketing Consultant at Honest Tea, where they developed a campaign to promote Fair Trade Certified sugar. Lauren also gained experience as a strategist at Phenomenon, working with established brands such as Wilson Sporting Goods, Lands' End, and KB Home. Lauren started their career as a Marketing Intern at Virginia Commonwealth University School of the Arts.

Lauren Sides earned a Bachelor of Science (B.S.) in Mass Communications with a focus on Strategic Advertising from Virginia Commonwealth University, where they studied from 2008 to 2012. Lauren then pursued a Master of Science (M.S.) in Business with a specialization in Creative Brand Management at VCU Brandcenter from 2012 to 2014.