Cliff Grevler

Cliff Grevler is a Senior Partner and Managing Director of the Boston Consulting Group. He is also the Managing Partner of the Boston Consulting Group in Canada, where he co-leads BCG's Global Sports Practice. He began his career at BCG in 1997 and led the Consumer Goods and Retail Practice for several years, where he helped transform some of Canada’s most prominent companies.

Cliff brings his passion for sports to the Boardroom and has spent the past 20 years as an advisor to senior executives across the sports ecosystem. He has worked across all 5 major sports leagues in North America in addition to having advised the International Cricket Council, The English Premier League, and the PGA Tour. Cliff has participated in several Olympic Games/Bids and was a lead advisor in bringing the World Cup back to North America in 2026.

Cliff has worked intimately with the Commissioners and Executive Teams of these leading leagues and organizations to transform their strategies, with a focus on monetizing media rights, enhancing fan development, developing growth strategies, digital innovation and global expansion. In addition, he has worked across the gaming ecosystem in the emerging sports betting industry in North America.

Cliff was a Governor for Golf Canada for many years and sits on the Board of the Maple Leaf Sports and Entertainment Foundation. He is a guest lecturer at and a member of the advisory committee for the MBA in Sports Business Program at the Ted Rogers School of Management.

Skilled at defining winning business strategies and change-management programs, Cliff brings intellectual and process leadership skills to tackle complex, ambiguous business problems. He is a prominent speaker, has appeared on Canadian national television and radio, and been a frequent contributor to the Report on Business of The Globe and Mail.