Sara Slane is a seasoned executive with expertise in the gambling industry. In 2019, Sara launched Slane Advisory, with a focus on providing strategic guidance and business development in the emerging U.S. sports betting market to media companies, sports leagues and teams. Slane’s clients include the National Hockey League, the PGA Tour, The Premier Lacrosse League, Comcast and Sinclair Broadcasting Group. Slane has over 13 years of experience working in the casino gaming industry.
Prior to forming Slane Advisory, she was the senior vice president of public affairs at the American Gaming Association (AGA). During her tenure at AGA, she oversaw and drove the most important advocacy victory in the association’s history, resulting in the overturning of the federal ban on sports betting. Because of her leadership role, Slane is touted as “the face of legalized sports betting” and deemed one of “the most important and influential voices in gaming.” Earlier in her career, Slane served as Vice President of Regional Government Affairs with MGM Resorts International for seven years, where she spearheaded the largest gaming ballot initiative in the country. Her efforts led to a victory at the polls, the successful awarding of licensure to MGM National Harbor, and the building of the $1.4 billion gaming resort on the Potomac River.
Slane is the recipient of numerous awards, including Sports Business Journal's Forty under 40 and the 2019 Sports Betting Power Players list, Global Gaming Business Top 25 People to Watch, Gold Stevie Award for Best Communications campaign of 2018, Association TRENDS' Advocacy Campaign of the Year, and The Hill's Top Lobbyist in 2018. She was also most recently inducted into the SBC’s Sports Betting Hall of Fame Class of 2020.