Laurence Lapierrer

Laurence Lapierrer is an accomplished professional with extensive experience in marketing, communications, and public relations within the luxury fashion sector. Currently serving as Senior Vice President at KCD since January 2024, Laurence is responsible for defining and implementing strategic visions for the Paris agency and its clients, while leading the Media Relations and Digital divisions. Prior to this role, Laurence held key positions at Burberry from July 2008 to July 2023, including Director of Marketing and Communications, where the focus was on enhancing brand awareness and contributing to global repositioning within the luxury market. Earlier experience includes managing global PR strategies at Chloé and working as a PR Assistant at Thierry Mugler. Laurence's educational background includes an Executive Education program at ESSEC and training in Mindfulness Based Stress Reduction.