KEEN
Hongyang Yin is an experienced marketing professional currently serving as Sr. GTM Manager for KEEN Shanghai since May 2022, focusing on product merchandising and marketing for the China region. Prior to this role, Hongyang held various positions at KEEN, including GTM Manager and roles in digital asset coordination and market research. Experience also includes serving as Strategy Manager at Full Jet powered by Baozun. Earlier work includes photography for The Student Collective, program leadership and peer advising at George Fox University, and brand ambassadorship for Intel Corporation, where event marketing skills were showcased. Hongyang holds a Bachelor's degree in Marketing from George Fox University, completed in 2017.
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KEEN
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KEEN is a values led, independently owned outdoor footwear brand with a mission to responsibly create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN ignited a revolution in the footwear industry with the introduction of the Newport sandal, launching the concept of Hybrid footwear into the market and setting KEEN on a path of driving consistent product innovation that exists today. As a company, we strive to live by our values, from the products we make to the actions we take, and by activating communities and individuals to protect and preserve the places where we work and play. We passionately endeavor to live fulfilling lives, challenge the status quo, do good, give back, and inspire others. Looking ahead, our vision is to be the most trusted outdoor footwear and lifestyle brand in the world.