Nicks Ericsson

Nicks Ericsson is an experienced marketing professional currently serving as CMO at KEEN and Co-Founder, Fractional CMO, and Executive Consultant at The AND Agency since October 2023, focusing on brand, marketing, and sustainability strategies. As an advisor for the White Buffalo Land Trust, Nicks supports regenerative agriculture initiatives. Nicks has extensive experience at UGG, where roles included Senior Director of Brand Purpose, Sustainability, and DEI, and Global Director of Product Marketing, contributing to significant brand growth and revenue increases. Previous roles include Global VP of Marketing at J.Lindeberg and Director of Marketing at William Rast, with a strong emphasis on global marketing strategies and brand development. Nicks holds a Bachelor of Business Administration in Brand Management and Marketing from Lund University.