Hilary McGuckin McIm

Hilary McGuckin MCIM has a diverse work experience in marketing and communications roles. Hilary currently works as the Director of Marketing at Keepme.ai, a company that specializes in smart automation for fitness clubs. In this role, Hilary focuses on increasing new membership sales, improving retention, and maximizing non-dues revenue. Prior to their current position, they served as the Communications Ambassador on the CIM Ireland Regional Board at CIM | The Chartered Institute of Marketing. Hilary also worked as the Demand Generation Manager at Chameleon and as the Growth Marketing Manager at Stora. Earlier in their career, Hilary held various positions at Etain, LOOLYN.com, Flagship Media Group, Belfast, Dinky Design, ASG Ireland, and ActivityBreaks, showcasing their expertise in marketing, brand strategy, graphic design, copywriting, client services, and recruitment.

Hilary McGuckin MCIM has a well-rounded education history in the field of marketing and digital marketing. In 2003, they started pursuing their undergraduate degree at Queen's University Belfast, where they obtained a Bachelor of Arts in English Language and Literature/Letters in 2006. Additionally, in 2006, they completed a Marketing, Advertising & Public Relations Diploma at Queen's University Belfast, further expanding their knowledge in the marketing field.

In 2014, Hilary undertook the Digital Marketing Professional Diploma at the Digital Marketing Institute, where they gained expertise in various aspects of digital marketing, including SEO, content optimization, social media, PPC, and analytics.

To enhance their skills and stay updated with the latest industry practices, Hilary has obtained several certifications. In 2015, they completed the Professional Diploma in Digital Marketing from the Digital Marketing Institute. In 2019, Hilary obtained the Google Digital Garage - The Fundamentals of Digital Marketing certification and completed the Inbound Marketing certification from HubSpot Academy.

More recently, in 2021, they earned the Marketing and Brand Strategy certification from the CIM | The Chartered Institute of Marketing. Hilary also became a CIM MCIM Member in the same year, demonstrating their commitment to professional development and their recognition in the marketing field.

In 2022, Hilary achieved the Section4 Certified Scaling Marketing Strategist certification. Hilary also expanded their knowledge and skills in advertising and marketing strategy through certifications such as LinkedIn Marketing Solutions Fundamentals and LinkedIn Marketing Strategy.

Furthermore, Hilary obtained certifications in various aspects of Google Ads, including Google Ads Display Certification and Google Ads Search Certification, both achieved in October 2022. Hilary also completed certifications in Digital Advertising and Inbound Marketing from HubSpot Academy in the same month.

Overall, Hilary McGuckin MCIM has a comprehensive education history in marketing and digital marketing, further supported by their additional certifications in various areas of specialization.