Beka Tabatadze is currently the Chief Commercial Officer (CCO) at KEEPz, where they lead the commercial engine to drive sustainable revenue growth and maximize customer lifetime value. Previously, Beka served as the Head of B2B Sales & Strategic Partnerships at VELI.store and as the Growth & Partnerships Manager at Meama. With a Bachelor of Business Administration from Tbilisi State University, Beka has developed a strong expertise in commercial strategy, customer growth marketing, and cross-functional leadership. Their approach focuses on leveraging data to create cohesive growth engines that foster long-term customer loyalty.
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