Alvaro Reyes

Senior Category Manager - Frozen
at KeHE

Alvaro Reyes is an experienced professional currently serving as a Senior Category Manager for Frozen products at KeHE Distributors since May 2019, with previous roles including Category Manager for various snack categories and Analyst. Before joining KeHE, Alvaro was a New Business Analyst at Cafe Soluble, focusing on strategies and brand management within the coffee shop industry. Alvaro's prior experience includes working as a Strategy Executive at Compañia Cervecera de Nicaragua S.A., where a significant revenue growth strategy was co-led, and as a Product Analyst at Cargill, contributing to product launches that enhanced revenue. Alvaro started his career as a Sales Executive at A.P. Moller - Maersk, successfully increasing cargo volumes and creating standard operating procedures. Educational qualifications include an MBA from both HHL Leipzig Graduate School of Management and Universidad de Chile, along with an Engineer's degree in Industrial Engineering from Universidad Centroamericana, Managua.

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