Tracey Lawrence

Tracey Lawrence possesses extensive experience in brand marketing and category management within the consumer goods sector. Currently serving as Team Lead for Brand Marketing - Natural/Organic at Tree of Life since March 2010, Tracey oversees a brand portfolio focusing on category growth, profitability, and sales. Concurrently, Tracey is also Team Lead West - Brand Manager at Tree of Life Canada. Prior experience includes a role as Planning Manager at Hudson's Bay Co Fields division, where responsibilities included replenishment buying and logistics management for 195 national stores, as well as positions at Pharmasave National and Overwaitea Food Group, focused on promotional strategies and inventory management. Tracey's educational background includes studies at the British Columbia Institute of Technology.