Beatrice Tilola

Beatrice Tilola has extensive experience in Search Engine Marketing (SEM) and product management, currently serving as the SEM Manager for South and Central Europe at Kelkoo Group since March 2004. In this role, Beatrice oversees Google Shopping and Bing Ads campaigns across multiple countries, including Italy, Brazil, and Japan. Previously, Beatrice held the position of Product and SEM Manager for Kelkoo Italy starting in October 2015, where responsibilities included managing SEM campaigns for various websites and optimizing performance. Additionally, Beatrice led the Italian Product Team from October 2008 to October 2015, focusing on team management and cross-functional coordination. Beatrice began the career as a Junior Product Manager at GFK Marketing Services Italy from November 2000 to December 2003. Beatrice holds a degree in Economics with a major in Marketing from Università Bocconi.