Juliana Barbieri Silva

Juliana Barbieri Silva is a professional with extensive experience in trade marketing, currently serving as the Jr Trade Marketing Manager at Kellanova since January 2023, responsible for the southern region's small retail sector. Prior to Kellanova, Juliana worked at Mondelēz International from January 2016 to December 2022 in various trade marketing roles, including Sr Coordinator for indirect channels and junior coordinator for the gummies and candies category, focusing on promotional mechanics, brand performance analysis, and market opportunities. Juliana's earlier experience includes positions at Vigor, BRF, and Spencer Stuart, where responsibilities encompassed market intelligence, sales strategy, and project support. Juliana holds a bachelor's degree in Business Administration from Universidade Presbiteriana Mackenzie (2009-2012).