Pete Matthews

Pete Matthews currently serves as the Senior Director of Brand Design & Operations for Kellanova in Europe, leading three functional teams focused on design, artwork, and POS. Previously, Pete was Director of Brand Design & Operations and Director of Packaging & POS at Kellogg Company, overseeing packaging design and managing multiple teams responsible for cereal and snacks brands in Europe. Earlier experience includes serving as Director of Creative Services at Codemasters, where Pete managed the global visual identity for game products, and as Artwork Manager at Cadbury UK, overseeing packaging artwork. Pete holds a BA Hons in Communication Studies from Nottingham Trent University and completed A-levels at Bishop Vesey's Grammar School and Sutton College.