Product Development Team

The Product Development Team at Kelley Blue Book is responsible for designing and delivering innovative products that enhance user experience and meet consumer needs in the automotive market. This cross-functional team collaborates to ensure that new features and tools, such as the Kelley Blue Book® Price Advisor and Instant Cash Offer, are developed efficiently and tested for quality, ultimately driving user engagement and satisfaction on KBB.com. Through Agile methodologies, they aim to rapidly iterate and improve upon existing offerings while staying aligned with market trends and consumer expectations.