Jordan Mckay

We grow giant kelp forests around the globe to boost the health of the oceans and to store CO2. We harvest only the kelp canopy. From this we make biostimulants, a product that allows farmers to drastically reduce the use of synthetic fertilizers. Biostimulants increase: -plants ability to tolerate climactic stress and -yields. WHAT’S THE PROBLEM? Per year, humanity is using natural capital 1.7 times as fast as Earth can renew it. For our futures sake, this must change. Cost-effective, long term and environmentally sustainable alternatives must be found to restore the planet to equilibrium, or even abundance. Why is Kelp Blue an answer? Giant Kelp one of the fastest growing organism on the planet and is well suited for use in a range of products from high quality pharma/neutraceuticals to fertiliser, animal feed, dietary supplements and textiles. Growing the marketplace for existing kelp products as well as using giant kelp derivatives to displace environmentally damaging alternatives will help restore the planets equilibrium; growing kelp requires no fertilisers, no pesticides, no land and no fresh water. But more importantly, it has the ability to draw down more CO2 than terrestrial forests while boosting marine biodiversity and improving fish stocks. Why KELP BLUE? We are passionate about scaling a profitable nature-based solution that will help reverse climate change. Our model can quickly grow across different markets helping to change the course of multiple industries from being environmentally damaging to being environmentally positive.