Hugo Adams

Hugo Adams has a diverse and extensive work experience spanning over several organizations. Hugo is currently the Chief Commercial Officer at Kelpi since June 2023. Prior to that, they held the role of Non-Executive Director at INSPECS GROUP PLC, a vertically integrated eyewear business with a global presence, from December 2022. Hugo also served as a Non-Executive Director at British Surfing starting from February 2023.

Before their current roles, Hugo Adams worked as a Director at Shades of Blue Consulting Ltd, where they collaborated with purpose-led Founders, CEOs, and sustainable businesses to devise and implement profitable growth strategies. Hugo joined the organization in February 2023.

Hugo Adams was previously the CEO at Start-Rite Shoes Ltd, an online and wholesale children's shoe business, from April 2021 to January 2023. Hugo led various business models, such as wholesale, agent, consignment, concession, and licensing. Hugo'sachievements include receiving the Drapers Kid's Footwear Brand of the Year 2021 award.

In their role as CEO at Frugi, an online and wholesale ethical and organic children's clothing business, Hugo Adams managed the Frugi, TotsBots, and Bloom & Nora brands. Hugo worked there from August 2018 to January 2021 and expanded the company's presence to 34 countries.

Hugo Adams gained significant experience at Superdry, where they served as Group Marketing and Business Development Director from November 2016 to July 2018. Hugo was responsible for global marketing, business development, and leadership of the Superdry Sport brand in 55 countries.

At Marks and Spencer, Hugo Adams held multiple roles. Hugo started as the Head of International Strategy and Business Development in May 2008 and later became the Chief of Staff to the Chief Executive, Marc Bolland, from November 2011 to June 2014. Hugo then served as the Director of Property, Store Development, and Facilities Management from July 2014 to November 2016. In this role, they were responsible for managing the global property portfolio, including stores, office buildings, and warehouses.

Before their tenure at Marks and Spencer, Hugo Adams worked for Dyson, starting as the Head of Global Marketing in January 2003. Hugo subsequently held positions as the Head of International Business Development and later as the Business Unit Director. Hugo oversaw global marketing, business development, and the launch of new products in various markets.

Hugo Adams began their career at Kraft Foods as a Brand Manager before joining Dyson in July 2000.

Hugo Adams's education history begins with their enrollment at the University of Cambridge in 2022, where they studied Business Sustainability Management. However, there is no specific degree mentioned for this period.

Prior to that, from 2007 to 2010, they pursued a Master of Business Administration (MBA) degree at the University of Bath.

In 2002 to 2004, Hugo Adams attended the University of Gloucestershire, where they obtained a Master's Degree in Strategic Marketing (MA).

Further back, from 1992 to 1996, they obtained a Bachelor of Arts (BA Hons) degree in European Studies with German and History from Royal Holloway, University of London.

Additionally, Hugo Adams also holds a certification in Business Sustainability Management, obtained in February 2023 from the Cambridge Institute for Sustainability Leadership (CISL).