You Min Tan

You Min Tan serves as the PR & Influencer Manager for SEA & KR at Kendo Brands, Inc., overseeing regional public relations and influencer marketing strategies for notable brands including Fenty Beauty and KVD Beauty. Prior experience includes roles as Corporate & Digital Marketing Manager at The Estée Lauder Companies Inc., where local governance for influencer strategies was led across ten brands, and as Manager at DEVRIES GLOBAL, where data-driven digital communication strategies were created for clients in the beauty sector. Previous positions also encompass Account Manager at Touch PR & Events, focusing on strategic PR initiatives across multiple territories, and an Account Executive role at Ogilvy Public Relations, managing press relations for technology clients. You Min Tan holds a Bachelor of Communications in Public Relations and Journalism from the University of Newcastle.